We humans are programmed in a way
that work is always the worse of the options available to us. We would prefer
graphical representation over long textual facts and figures any day. The
reason is that they are more concise and require lesser effort to go through
while still fulfilling the use assigned to it. Statistics have also proven that
40% of the audience responds better to visual representations as compared to
text based information. This may be because of the fact the human brain
processes visuals 60,000 times faster than text.And this is why infographics are
becoming seemingly more popular as a marketing tactic in these times. They are
being shared increasingly over social media and are receiving great feedbacks
from the viewers and users. It is a fairly old way of data representation but
has become quite common these days.However, the problem with
infographics is that they may become so common that they lose their marketing
strength over time as they may lose their appeal to the masses. And the only
way out of this if you constantly keep innovating and coming up with fresher
ideas to make your infographics as engaging as possible. You would need to
understand the finer nuances associated with visual representation of complex
and lengthy data.The goodInfographics have the visual appeal
and clarity that even the overly creative long texts don’t. And that is what
makes them such a good strategic approach to reach the masses as they are
comparatively easily understandable.Benefits of online marketing through submit infographics is that they aid
SEO functions by earning incoming links in accordance with subsequent increase
in traction.Since infographics are visual
representations, incorporating the company’s logo would promote it furthermore
and sustain the market position for the business. However, you need to make
sure to place the logo within the acceptable confines of premium positioning in
the infographic.Infographics also showcase the
expertise and skill set of the person who has so effectively compared the
internal data with the data from the industry, providing a comprehensive
portrayal of a good research.The badInfographics that are made only as a
means of linkbaits have often resulted poorly. And it is
due to this that even though infographics have a huge potential but they may
not be given much consideration if the content is poorly executed.The amount of research required and
the method of portraying it may result as being expensive for small businesses.
However, the costs may be high if the infographics are made much more striking.Unrealistic expectations are
sometimes put into the work of these infographics. Some tend to be more focused
on the content becoming viral rather than enhancing the quality of the
infographic and it is due to this that it can do more harm than good for the business
sometimes.
